Product vision
Build stronger relationships.
Camila handles the rest.
The starting point
As AI agents become more capable, our vision for Camila is evolving.
Camila began as a simple n8n workflow connected to a customized CRM and a WhatsApp API account. The initial goal was straightforward: filter out spam and low-intent inquiries so real estate professionals could spend more time talking to qualified prospects who were genuinely interested in buying.
That first version taught us two important lessons.
First, customers did not always understand Camila’s role. Some thought they were speaking with a real estate agent; others saw her as a virtual assistant. When Camila explained that a human agent would take over the conversation, many customers stopped responding. The experience felt fragmented instead of seamless.
Second, adopting AI should not require real estate professionals to become technology experts. Sales teams need to see the benefits immediately, without learning how to configure multiple applications, tools, or AI agents.
These lessons led us to pause the original service, refine our product vision, and begin building Camila 2.0.
One Camila. Many specialized agents.
Camila 2.0 is built around one principle: simplicity.
Behind the scenes, hundreds of specialized AI agents may be required to support the different activities involved in real estate sales. Each one needs the right skills, tools, business context, and quality controls to perform its work correctly.
Managing and coordinating all those agents would be complex for almost anyone—especially professionals who should be focused on customers, properties, and relationships.
Camila removes that complexity.
Instead of interacting with multiple tools and assistants, you communicate with a single personality: Camila. She understands what you need, coordinates the appropriate specialized agents, and brings the results back to you through the channels you already use.
You see one Camila. She handles everything happening behind the scenes.
Getting started should take only three steps
We believe setting up Camila should be simple:
- Connect your main communication channelWhatsApp, Telegram, or email.
- Connect your social channelsThis helps Camila learn your communication style, personality, and tone of voice.
- Connect your business or project contextThis may include Google Drive, your CRM, property information, commercial documents, or other relevant sources.
That’s it.
From there, Camila can create and coordinate the specialized agents your work requires, based on your business context and the capabilities you choose to activate.
A team of AI specialists working for you
Depending on your needs, Camila may coordinate agents specialized in:
- CRM management and updates
- Lead qualification
- Follow-up
- Human handoffs
- Sales and marketing copywriting
- Legal analysis
- Credit analysis
- Lead scoring
- Personal and business brand building
- Property management
You do not have to find, configure, or manage these agents individually. Camila brings them together as one coordinated system designed around the way you work.
Technology should strengthen relationships
Camila is not being built to replace the human side of real estate. She is being built to protect it.
By handling repetitive tasks, organizing information, following up consistently, and coordinating the right AI capabilities, Camila gives real estate professionals more time to listen, advise, negotiate, and build trust.
Because the future of real estate is not about having more tools.
It is about having more time for people.
The team behind Camila
Steve Jobs often emphasized that great products are not built by one person, but by talented people working together toward the same goal. We believe the same.
Today, Camila is being built by a team of three. We are still small, but we share an ambitious vision and a passion for turning ideas into meaningful products from the ground up.
And we are just getting started.
We are actively looking for talented people who share our curiosity, our drive to build, and our excitement about what Camila can become. People who enjoy solving difficult problems, taking ownership, and creating something useful from a blank page.
Great products require great teams. We are building both.
